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AI in B2B Ecommerce: How SmarterCommerce Uses AI
Whether you're already on the AI train or you're just learning how to use AI in your business, discover the key ways SmarterCommerce is incorporating AI into our solutions to streamline JD Edwards ecommerce.
Is AI Changing the Ecommerce Industry?
When you look at current trends, it's not a secret that AI is quickly changing the world around us, and ecommerce is no different. In fact, more than 80% of ecommerce businesses are now listing AI as their highest strategic priority. From integrating with workflows to including AI capabilities on their ecommerce platforms, B2B and B2C ecommerce organizations are turning to AI to scale their operations, increase efficiency, and meet customer demands.
Now is the time to begin adopting AI into your business if you haven't already. Smaller businesses tend to be more hesitant, with statistics showing that less than 30% of businesses with $100 million or less in revenue are scaling with AI. But by getting ahead of the curve, you'll have an advantage over your competitors and be prepared for the changes being made in the digital landscape year after year.
3 Ways SmarterCommerce Is Incorporating AI in B2B Ecommerce
SmarterCommerce is making AI in ecommerce easier than ever before. With our developing AI use cases, your team and customers can work more efficiently and help increase customer satisfaction. Below are just three ways SmarterCommerce is building AI features into our JD Edwards integrated B2B ecommerce platform.
1. An Easier Way to Manage and Write Content
In the past, a product description could take anywhere from a few minutes to a couple of hours, depending on the complexity of the product, your audience, and your own ability to write in the moment. SmarterCommerce has made writing these descriptions easy with our AI-assisted content management platform.
You can add all the specifications of your product into the listing, and then instruct the integrated AI to write product descriptions for you. You can customize it to be a full paragraph of enriched content or a simple three-sentence description to help customers understand what they're purchasing.
Now, instead of writing it all yourself, you can get a description in an instant. Just check it over to make sure the details are to your liking, and then publish!
2. Create the Right Photos for Your Product
For many products, you may have basic imagery for them. Perhaps some standard photos with simple backgrounds, so your customers can see what they're purchasing. But what if you want to show them the context of the product or how people in your audience can interact with the product?
In the past, this would either require a new photoshoot, which can quickly get expensive, or significant Photoshop skills. We've made adding new photos of your product simple through AI generation.
Our AI product image generation for ecommerce platforms will take any of the standard photos you have and use them to generate new images for your product pages. For example, if one of your products is a Hammer Drill and you have a standard image of the Hammer Drill with a plain background, the AI generator can take that image and, with your prompting, generate an image of a person holding the Drill with a warm cup of coffee in the morning.
This way, you can have an array of appealing photos in a matter of seconds. It turns a basic product page into one people will actually want to scroll through and see what you have to offer.
3. Automate PDF PO Import Purchases
We've also introduced features that B2B ecommerce businesses can offer their customers—most notably, our automated purchase order (PO) processing. Instead of your customers having to manually add each item from a purchase order into their cart or emailing your team members to input in JD Edwards, they can upload the PO PDF into the platform, and the AI will automatically add all the items to their order cart for them, verifying pricing and inventory availability.
Our PO automation for B2B customers allows for a simple drag and drop. What was once a tedious process that could take hours now only takes a couple of minutes. They then just have to verify their order and finish the transaction, saving time and money on their end and allowing you to provide a quality customer experience.
SmarterCommerce Provides Future-Forward Solutions for Your Ecommerce Needs
No matter your B2B ecommerce needs, SmarterCommerce is here to get you where you need to go. We stay at the forefront of digital trends and changes to ensure our customers are getting the best from JD Edwards integrated solutions. You'll be able to scale with ease when you partner with our team, rather than having to figure out how changes in the digital world impact your business.
Ready to see how our solutions can improve your business and workflow? Get in touch with us for a personalized approach to your JD Edwards ecommerce platform!
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